Marketing is an essential component of your tutoring business. It is how you will announce the arrival of your business into the tutoring industry, how you will target potential customers and engage in promotional efforts with your clients. It is also something your competition will pay close attention to so they can try and gain a competitive advantage over you. You can stay ahead of the competition without spending lots of money on marketing.
Identify who belongs in your target market audience and what locations they frequently visit to ensure your promotional marketing is a success. Conducting demographic and psychographic research can help with this task. You will also gain an idea of what factors motivate customers to make an inquiry on tutoring services. Focus your activities around this research.
Use this location to your promotional advantage by visiting schools in your local area and introducing yourself to the guidance office staff. Prepare promotional packets before your visit that includes information about your business. Leave these packets with the guidance offices so they can hand your information out to students seeking tutoring services.
Visit your local library and introduce yourself to the staff in the children’s department and the general library front desk as well. Have a few business cards or flyers handy that you can place on the library bulletin boards. Before posting information on these boards, find out what the library policy is because some libraries may only allow staff to post information.
As you visit each location, introduce yourself to staff and leave promotional packets and business cards that staff can hand out to parents who may inquire about any available tutoring services in the area.
Maintaining an online presence is a necessity for your tutoring business. Parents with struggling students will turn to the Internet in search of tutoring companies that can help. It also provides you with opportunities to engage with customers through features such as blogs and live chats.
Provide detailed information on all of the tutoring services that you offer, what your hours of operation are and that you are willing to work around a student’s schedule if necessary. Display your social media channels in the sidebar menu of your website to give potential customers the opportunity to learn more information about your business.
Advertising focuses on increasing brand awareness for your tutoring business. You may have to spend a little bit of money on advertising activities to reach as much of your target market audience as possible.
Each of these activities provides a great starting point for promoting your tutoring business to a target market audience that needs academic assistance. As your business grows, expand your marketing efforts to include other avenues such as social media marketing and pay-per-click advertising. These marketing tips can work towards helping you reach that point.