Your tutoring company name will serve as the first impression with potential customers. It should be creative. It should communicate success without you ever having to say a word. At first glance, it needs to be something that sticks out, telling potential customers you are the only solution to their academic problem.
You want to steer clear of the obvious name choices. Something like ‘ABC Tutoring’ can turn a potential customer away from using your service before even setting foot in your door. A name like this makes it seem as if you are trying too hard to showcase the level of tutoring service that you provide.
It may seem odd to not include some version of the word ‘success’ in your tutoring company name. After all, you do want to be successful. You have a better chance of accomplishing this when you leave a success word out of your name. Adding some form of success to your company name takes away from your credibility. Potential customers are unlikely to select your service just because you are ‘A Plus Tutoring’ company. It could be an overcompensation for a lack of work experience or boasting about yourself. Either way, a success word company name will not make you stand out from the competition.
The best course of action you can take when deciding on a name for your tutoring company is to name it after yourself. It is unique because you are the only person with your exact name. Many people in your service area most likely are already familiar with you. There is a certain level of trust already established between yourself and the community. It will help bring new business to your door. By using your name, you will be giving a personality to your business. Current clients that engage in word-of-mouth advertising will find it easier to market your services. Potential customers will see you as genuine and will be drawn in by what you have to offer.
You can start your creative juices flowing by writing down the first thing that comes to mind. Think about your tutoring service and what you want your name to say to the world. Try different versions of your name, including your initials, to create a name as unique as the tutoring services you offer. You can also try an online tutoring company name generator to see what name will set you apart from the rest of the tutoring crowd.